The AFAL Regional Marketing Team has conducted a total of 34 training and activation days in promoting Caltex lubricants in Kenya and Tanzania in the first quarter. In Kenya, the 16 mechanics’ meetings have covered the Central, Western and Coast regions which had a direct reach of more than 1,500 people who participated in an in-depth lubrication seminar. In the period February 1 to March 30, more than 160 different shop counters were activated. The activations provided great awareness on Caltex lubricants with most people across the various towns calling for frequent market storming.
The 18 days of activations in Tanzania held between February 27 to March 18 covered 846 outlets. The onground team reported that the “target audience was very happy for the return of Havoline and Delo engine oils,” and added that, “many customers have enjoyed the return of Caltex products and have praised them as the best quality lubricants in the market’.March 30th, 2023
While attending the annual Caltex Partners Summit in Dubai last March 15 and 16, the AFAL Team received a certificate of recognition for Best Local Marketing Activities for the Year 2022. The award was received by Tristar East Africa Regional CEO – Srinivas Iyer, Country Manager Kenya – Sheetal Mia, Country Manager Tanzania – Harris Kumar, Technical Production Manager Kenya – Sandeep Chawla.March 16th, 2023
Tristar Group subsidiary Africa Fuels & Lubricants LTD (AFAL) will be operating its 11th fuel station in Kenya with the Mtwapa outlet in Kilifi County. In October, two stations were launched on Jogoo Road in Nairobi City County and in Isinya in Kajaido County. Both outlets have a potential sales of >100 metric cubes with a traffic count of >300 daily.
Senator Betty Montent, the guest of honor of the Jogoo Road station opening, congratulated Tristar Kenya for securing a site with great visibility and for creating job opportunities. For the Isinya location which is along the busy Kiserian-Isinya Road in Kajiado County, the Deputy Governor, Martin Moshisho, inaugurated the station with Tristar East Africa Regional CEO Iyer Srinivas.
AFAL’s 8 other stations are located in Kajiado County (Rongai and Kiserian), Nakuru, Eldoret, Kisumu, Nyeri, Eldama Ravine and Muranga. “More stations are expected to be launched both in Kenya and across Uganda, steadily increasing AFAL’s footprint in East Africa, providing end to end solutions for both fuels and lubricants,“ announced Srinivas Iyer.
AFAL’s first fuel station in Uganda is located 60 km from the capital Kampala along Masaka Road which connects the country to Rwanda. AFAL also operates six consumer pumps in Uganda.
Mr. Evans and Mrs. Irene Kagwi, station dealers of the Jogoo Road branch, also attended the inauguration. The Kiserian-Isinya Road’s outlet opening was also graced by Senator Samuel Seki of Kajiado County, and Mr. and Mrs. Murumba, the station’s dealers. (more…)October 30th, 2022
Almost a hundred major resellers and mechanics attended a training on July 20 in Thika, 45 kilometers from Nairobi, to learn and know more about Caltex products revolving around drain intervals and applications. The aim of the AFAL Team was to market Caltex lubricants and train the participants on usability of the range within the town and its outskirts.July 20th, 2022
AFAL conducted a Bus and Truck Seminar for 25 people from nine companies on July 13 at the Tripple O’s Hotel Utawala, a suburb of Nairobi. Charles Mbithi, C&I Manager, conducted the training with a customer centric approach and was able to cover many topics through an interactive session. The companies have fleets of vans, trucks and buses, with some running exclusive garages for their fleets’ maintenance.
Most of the participants were existing Caltex customers who require upgrading their current oil-grade to higher grades. They expressed interest in understanding the following topics: grades of oils, types of greases, technical specifications of oils and their performance, cost implications of using different oils, hydraulic oil grades, OEM specifications and oil manufacturers’ claims, and handling of used oil.July 13th, 2022
A total of 13 staff from the Nairobi office of Tristar Kenya donated blood on July 8 in support of 2022 World Blood Donor Day (June 14) with the theme ‘Donating blood is an act of solidarity. Join the effort and save lives’. The blood donation camp was held at the company’s regional office in Nairobi and was conducted by the Kenya National Blood Transfusion Services (KNBTS), a department within the Ministry of Health of the Kenyan GovernmentJuly 8th, 2022
AFAL Manufacturing Limited (AML) of the Tristar Group and Chevron Brands International LLC (Chevron) have signed a long-term license agreement encompassing production, distribution, and marketing of CaltexTM lubricants in Kenya, Uganda, Tanzania, Rwanda, Burundi and Democratic Republic of the Congo (DRC). To read more please click – https://www.capitalfm.co.ke/business/2021/09/caltex-chevron-brands-to-be-marketed-jointly-under-new-pact/September 15th, 2021
The first AFAL fuel station in Uganda is now operational. It is located 60 km from the capital Kampala along Masaka Road which connects the country to Rwanda. AFAL is expanding its retail station footprints in Kenya and Uganda.April 20th, 2021