With the increasing importance of Resellers in the Consumer Market, the AFAL Team came up with the idea to appreciate their resellers. The initial roll out was suggested to be in the Nairobi and Eastern regions. Out of 250 active resellers in the Nairobi region 60 selected resellers were invited for the Gala event, including the media, on December 8, 2017 at Quaribu Inn in Nairobi. Deputy Manager –Sales (Nairobi) Beatrice
Maina, gave the ‘Welcome Address’ and narrated on how the Caltex Lubricants brands have grown over the past years in Kenya and what specific plans were there for the consumer market in 2018.
January 1, 2018