Havoline Ezy4T Mega Launch
Kitale town (Trans-Nzoia County) has one of the largest 2 wheeler populations in Kenya. We
therefore decided to launch the Havoline Ezy4T in the town to boost uptake of the oil.
- Location: Kitale Town, Trans-Nzoia County.
- Date: 24th November, 2017.
- Pre event preparations (3 days prior) included recruiting 30 motorbike mechanics,
council permits, venue and event arrangement, as well as promoting the event through
fliers and Motorbike association officials.
- On the day, the event started at 7AM and continued till 5PM.
- A total of 1,000 riders were branded and a total of 750 bikes were serviced using the
Havoline Ezy4T oil.
- The immediate return on investment we got from the exercise was an initial order of
100 cartons from 4 major resellers in the town.
November 25, 2017
